Mass marketing is a marketing strategy that aims to reach a wide audience with a single message. Mass marketing campaigns are often used to promote products and services that appeal to a broad range of people, such as food, beverages, and personal care products.
Features of Mass Marketing are :
- Mass marketing targets a large, general audience.
- Mass marketing products are typically low-priced and widely available.
- Mass marketing uses mass media to reach a large audience.
- Mass marketing campaigns are often simple and straightforward.
- Mass marketing can be effective at building brand awareness and increasing sales.
Mass Marketing Advantages are :
- One of the biggest advantages of mass marketing is that it helps lots of businesses, whether they are consumer goods companies, food and beverage companies, or travel differentiation companies, reach the maximum number of target audiences.
- Mass marketing helps consumer goods companies, such as Coca-Cola, Procter & Gamble, and Unilever, promote their products to a wide range of consumers.
- Mass marketing helps food and beverage companies, such as McDonald's, PepsiCo, and Nestlé, promote their products to people of all ages and backgrounds.
- Mass marketing helps travel destinations, such as Disney World, Las Vegas, and Hawaii, promote their attractions and accommodations to a wide range of travelers.