Customer relationship marketing shows product suggestions based on recent customer activity where customers see items related to what they just viewed or bought. These suggestions appear on product pages, in the cart, or within emails and highlight similar items, matching styles, or useful add-ons linked to the customer’s recent actions. Seeing related options at these points helps customers compare choices, add more items to their order, and move toward completing another purchase. Check related content on advantages and disadvantages of customer relationship marketing to learn more about the given topic.