Customer relationship marketing sends offers based on recent customer actions where customers receive products related to what they just viewed or purchased. These offers appear through email, SMS, or app notifications and include price drops on viewed items, restock alerts, or limited-time discounts on similar products. Seeing these updates after recent activity reminds customers of their interest, brings them back to the product, and increases the chance of completing a purchase. Find out more information on advantages and disadvantages of customer relationship marketing to learn more about it.